Creative Director
Writer, Director, Client Whisperer, Team Cheerleader
I’m a purpose-driven, award-winning creative marketer with 13 years experience writing, directing, concepting, strategizing and executing campaigns for brands big and small.
I started my career at WWF, telling the conservation stories of Canada’s top climate scientists, then moved to Edelman where I worked my way from PR intern to account director and then to the creative team as creative director.
Bubl (Osteoporosis)
Plantifying meat-heavy menus across Canada
Giving a stage to musicians on the autism spectrum
Fighting for safer online spaces for young girls
Influencing the influencers to protect older adults from RSV
Stay Well Soon (GSK)
Gamifying citrus
Dear Fitness Industry
(Degree)
Behold, these magical links to some of my work!
Educating older Canadians about the risks of RSV with Wayne Gretzky
Making an invisible disease visible
Tackling lack of representation in the fitness industry